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Latest Stories

iGloss Delivers that New Car Look, Longer

Jan 24, 2018

iGloss Delivers that New Car Look, Longer

BASF's Composite Expertise Means Metal Sits Out for Lincoln Continental Seat

Jan 09, 2017

BASF's Composite Expertise Means Metal Sits Out for Lincoln Continental Seat

BASF Color of the Year, a Smoky Blue, Makes its Debut at SEMA

Nov 03, 2016

BASF Color of the Year, a Smoky Blue, Makes its Debut at SEMA

Show Stopping at SEMA

Nov 24, 2015

Show Stopping at SEMA

Chevrolet’s FNR concept car at Auto Shanghai 2015 in BASF’s Mid-night Glimmer.

Aug 31, 2015

Chevy FNR's Concept Color Inspired by the Future of Automotive

Walk This Way: How Pedestrian Protection is Changing the Automotive Industry

Aug 20, 2015

Walk This Way: How Pedestrian Protection is Changing the Automotive Industry

Elastollan® automotive cup holders feature excellent adhesion to substrate, transparency, resistance to weathering and color stability.

Jul 28, 2015

Inspiring the Customized Car

Problem Solving for Future Transportation Issues, Today

Jun 15, 2015

Problem Solving for Future Transportation Issues, Today

A Crash Course in Collision Center Repair Success

Mar 31, 2015

A Crash Course in Collision Center Repair Success

iGloss Delivers that New Car Look, Longer

Jan 24, 2018

iGloss Delivers that New Car Look, Longer

Exterior appearance plays a significant role in vehicle selection and purchase. However, over time, environmental and mechanical influences can cause scratches on the surface. Customer surveys such as J.D. Power reveal that the number and degree of those scratches is a cause for vehicle owner dissatisfaction.

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BASF's Composite Expertise Means Metal Sits Out for Lincoln Continental Seat

Jan 09, 2017

BASF's Composite Expertise Means Metal Sits Out for Lincoln Continental Seat

Ford Motor Co. wanted to introduce an innovative seating architecture for the highly anticipated, all-new Lincoln Continental. When overhauling the system, the automaker was looking to lightweight the front row seats in this iconic luxury vehicle, making the transition from metal to plastic material without sacrificing the inclusion of best-in-class comfort features.

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BASF Color of the Year, a Smoky Blue, Makes its Debut at SEMA

Nov 03, 2016

BASF Color of the Year, a Smoky Blue, Makes its Debut at SEMA

Can a color represent a feeling? Paul Czornij, head of design for BASF's Color Excellence Group, believes that the color blue exudes honesty, reliability and self-expression. For those reasons, he feels that blue will continue to be a prominent color influencing the future of automotive design.

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Show Stopping at SEMA

Nov 24, 2015

Show Stopping at SEMA

The SEMA Show draws the best and the brightest from the automotive and aftermarket industry to Las Vegas every year to showcase the latest in specialty products. The whirlwind event is filled with networking, product demonstrations, educational seminars and special events. With so much going on, sponsors and exhibitors know they need to pull out the all the stops to get attention and brand recognition.

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Chevrolet’s FNR concept car at Auto Shanghai 2015 in BASF’s Mid-night Glimmer.

Aug 31, 2015

Chevy FNR's Concept Color Inspired by the Future of Automotive

BASF is building a reputation with concept car color debuts for General Motors Co. at Auto Shanghai. From the Buick Riviera concept car presented at Auto Shanghai 2013 that glistened in Icy Cyan-jade to the Chevrolet-FNR concept car's debut at the 2015 show in stunning Mid-night Glimmer, BASF has created exquisite colors for these vehicles.

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Walk This Way: How Pedestrian Protection is Changing the Automotive Industry

Aug 20, 2015

Walk This Way: How Pedestrian Protection is Changing the Automotive Industry

Pedestrian protection is a growing concern, especially as mega-cities around the globe experience population shifts to more walkable communities. Economic research shows people are moving into downtowns and suburban neighborhoods that offer convenient and safe access to shopping and employment opportunities within walking distance. Couple this trend with regulatory action aimed to make vehicles safer for drivers and passengers, and automakers are responding with new technologies and design features offering better protection for pedestrians.

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Elastollan® automotive cup holders feature excellent adhesion to substrate, transparency, resistance to weathering and color stability.

Jul 28, 2015

Inspiring the Customized Car

While autonomous cars may be the way of the future, it won't be the only way. If automakers listen to the desires of tomorrow's driver, they'll see that though millennials love their smartphones, they love their cars just as much. According to Deloitte's 2014 Gen Y Consumer Study, more than three-quarters of millennials plan on purchasing or leasing a car over the next five years, and 64 percent of millennials say they "love" their cars. Sales figures are reflecting the sentiment; in the first half of 2014, millennials outnumbered Gen X for the first time ever in terms of new car purchases.

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Problem Solving for Future Transportation Issues, Today

Jun 15, 2015

Problem Solving for Future Transportation Issues, Today

A clear, blue ocean - a scenic treasure, a tranquil escape. You may be thinking, "Why's he writing about his latest vacation?" I'm not. Instead, it's a glimpse into a set of business objectives and goals within BASF. Our strategy is not only driven by growth with our current solutions and customers, but also taking advantage of "blue oceans," or opportunities to break into new spaces, markets, regions, etc. through a consistent pipeline of innovations.

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A Crash Course in Collision Center Repair Success

Mar 31, 2015

A Crash Course in Collision Center Repair Success

It's Friday morning. As the owner of a collision center, you're dreading walking into a chaotic environment where jobs are piling up, multiple deadlines have yet to be met and unforeseen projects are likely to rear their ugly head. But instead of disorder, your shop is eerily calm. Cars are still being repaired, even more frequently than before, and suddenly you are at ease and can focus on what's important - growing your bottom line.

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