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The 1960 Ford Starliner by Chip Foose and painted with BASF Glasurit 90-Line Metallic Grey was unveiled at the BASF SEMA booth Tuesday, Nov. 4.

Nov 10, 2014

Car Designers Inspired by Dynamic Color at This Year's SEMA Show

See What Trends Are Inspiring Tomorrow's Car Colors

Aug 14, 2014

See What Trends Are Inspiring Tomorrow's Car Colors

Epitomizing the rustic, hardworking, inventive spirit of the post-Recession era, this photo depicts BASF’s local North America color trends and the inspiration behind the color selections. Colors include: La Garra Charrua, Haymaker, Fitted Green, Gray Elevator and Take 10,000.

Aug 04, 2014

5 Color Trends Reflecting the New America

Dequalize North America

Jul 23, 2014

The Future of Car Colors is Coming to Detroit

How an Old Chevrolet Farm Truck Inspired a Passion for Painting

Jul 17, 2014

How an Old Chevrolet Farm Truck Inspired a Passion for Painting

Photo courtesy of 1996mysticcobra.com

Jun 25, 2014

Did the Ford Mustang's Color Shifting Paint Inspire the U.S. $100 Bill?

Addressing the Automotive Skills Gap in Michigan

Jun 05, 2014

Addressing the Automotive Skills Gap in Michigan

From Concept to Clay - Students Idealize Next-Gen Buick Cars

May 29, 2014

From Concept to Clay - Students Idealize Next-Gen Buick Cars

iGloss Keeps Cars Looking Shiny and New

Apr 10, 2014

iGloss Keeps Cars Looking Shiny and New

The 1960 Ford Starliner by Chip Foose and painted with BASF Glasurit 90-Line Metallic Grey was unveiled at the BASF SEMA booth Tuesday, Nov. 4.

Nov 10, 2014

Car Designers Inspired by Dynamic Color at This Year's SEMA Show

For every car color, there's a story, whether it's the designer's inspiration, the engineer's attention to detail or the customer's appeal to the specifics. This is especially true in the refinish world. The paint is the final touch to take a car to its former glory.

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See What Trends Are Inspiring Tomorrow's Car Colors

Aug 14, 2014

See What Trends Are Inspiring Tomorrow's Car Colors

BASF recently released its Global Coatings Color Collection 2014/2015 report, "Under the Radar," which outlines global themes and potential colors choices for the automaker to consider when creating the vehicle models of the future. The global color palette draws on increased individuality, technology and connectivity.

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Epitomizing the rustic, hardworking, inventive spirit of the post-Recession era, this photo depicts BASF’s local North America color trends and the inspiration behind the color selections. Colors include: La Garra Charrua, Haymaker, Fitted Green, Gray Elevator and Take 10,000.

Aug 04, 2014

5 Color Trends Reflecting the New America

North America is bouncing back, full of energy in this post-Recession era. People are starting to look differently at what they have and are approaching their lives, environment and economy with a renewed sense of purpose. Hometown genuineness, a can-do, action-focused attitude and individual uniqueness that inspire an inventive spirit are all playing a vital role in today's society.

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Dequalize North America

Jul 23, 2014

The Future of Car Colors is Coming to Detroit

It's about that time again, after another year of research and color speculation, BASF is almost ready to reveal its color trend predictions that could impact 2018 model year vehicles. "There is so much emotion and psychology attached to color, which makes it an ideal expression of one's image to the outside world," said Paul Czornij, technical manager for the BASF Color Excellence group. "Plus, when you have just the right color on a car body it can instantly stand out in a crowd."

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How an Old Chevrolet Farm Truck Inspired a Passion for Painting

Jul 17, 2014

How an Old Chevrolet Farm Truck Inspired a Passion for Painting

For one auto enthusiast, Detroit's famous Woodward Dream Cruise became more than just a fun-filled weekend; it opened a door to pursue a new career opportunity and a lifelong passion.

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Photo courtesy of 1996mysticcobra.com

Jun 25, 2014

Did the Ford Mustang's Color Shifting Paint Inspire the U.S. $100 Bill?

The 1996 Ford Mustang Cobra with mystic paint was a memorable vehicle. It was the first car to feature color shifting technology. The car's color changed from green to purple to gold, depending on the viewing angle. This color trend later showed up on the U.S. $20 bill and more recently, on the newly released U.S. $100 bill where the 20 and 100 respectively shift from copper to green as you tilt toward the light. Is this a coincidence?

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Addressing the Automotive Skills Gap in Michigan

Jun 05, 2014

Addressing the Automotive Skills Gap in Michigan

This past week, Gov. Rick Snyder (MI-R) announced that filling the skills gap was one of his top priorities to help address unemployment and bolster Michigan's economy. On that same note, a recent study conducted by MICHauto, an economic development initiative of the Detroit Regional Chamber, found that less than half of college-aged youth surveyed believe the automotive industry offers "growth in terms of opportunity and advancement in manufacturing, skilled traders and for those with advanced degrees."

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From Concept to Clay - Students Idealize Next-Gen Buick Cars

May 29, 2014

From Concept to Clay - Students Idealize Next-Gen Buick Cars

Eighteen junior-level students from the College of Creative Studies (CCS) were put to the test this winter semester and assigned a final project that involved designing a 2030 Buick concept vehicle using specified supplier materials from BASF.

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iGloss Keeps Cars Looking Shiny and New

Apr 10, 2014

iGloss Keeps Cars Looking Shiny and New

There is a running rumor at SAE World Congress that many of the technologies presented never make it to the showroom of the dealership. In this case, we are the exception to the rule. Everyone loves a clean, shiny car but unfortunately the car wash can create micro-scratches that can cause the finish to look dull and unattractive. Our goal was to develop a technology that preserved the "new car look" keeping the brilliant gloss and high shine for longer.

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