News for Appearance

Latest Stories

Onyx HD: Cleaner, Faster and Energy Efficient

Jan 30, 2014

Onyx HD: Cleaner, Faster and Energy Efficient

Smart forvision Series: Glowing Hexagons Are Efficient Lighting Option

Jan 24, 2014

Smart forvision Series: Glowing Hexagons Are Efficient Lighting Option

The rinse zone of the Cathoguard e-coating process.

Jan 22, 2014

CathoGuard® 800: Serious Throwpower for All the Nooks and Crannies

The high-gloss, piano-black finish is scratch and mar resistant in high-touch areas of the new Ford Fusion Hybrid such as door switch bezels and top finish panels. (Photo Courtesy of Ford Motor Company)

Jan 03, 2014

New Piano-Black Resin Fends Against Scratches in High-Touch Areas

Weekly Bath Checks Keep OEMs Cleaned Up

Oct 29, 2013

Weekly Bath Checks Keep OEMs Cleaned Up

MySetta Concept Car features BASF technologies and products in a fun, eye-catching way.

Sep 24, 2013

BASF Technologies Bring a Modern Twist to a Classic BMW

Showing Tesla Our Pearly Whites

Sep 19, 2013

Showing Tesla Our Pearly Whites

Cruising into Woodward with 1956 Chevrolet Bel Air featuring BASF R-M® Diamont® paint

Aug 19, 2013

Cruising into Woodward with Custom 1956 Chevrolet Bel Air

Paul Czornij, technical manager for BASF Color Excellence Group, pictured with automotive color trend predictions

Aug 05, 2013

Unveiling Automotive Color Trend Predictions

Onyx HD: Cleaner, Faster and Energy Efficient

Jan 30, 2014

Onyx HD: Cleaner, Faster and Energy Efficient

Our new Onyx HD paint combines ease of use and durability with superb color matching. It does all of this while complying with today's most stringent volatile organic compounds (VOC) regulations. These low-VOC basecoats are available as both waterborne or solventborne formulas - a unique combination in the marketplace.

Read the news release
Smart forvision Series: Glowing Hexagons Are Efficient Lighting Option

Jan 24, 2014

Smart forvision Series: Glowing Hexagons Are Efficient Lighting Option

The smart forvision car is stock full of world-premiere products. The glowing hexagon interior lights are no exception. These hexagons contain Organic Light Emitting Diode (OLED) technology that can easily be integrated into car roofs. The OLED lights provide an interesting, amiable feature for the driver. When turned on, they provide interior light, but when switched off, the light becomes transparent allowing sunlight to penetrate the vehicle.

Read the news release
The rinse zone of the Cathoguard e-coating process.

Jan 22, 2014

CathoGuard® 800: Serious Throwpower for All the Nooks and Crannies

Coverage is an important aspect when painting a car, but all of the intricacies such as hidden spaces and cavities make it difficult. It is especially challenging, but crucial, to achieve equal coverage throughout. Our product, CathoGuard 800, coats the body of the car more evenly and produces a more homogenous thickness than other e-coating technologies. This helps saves automakers material, money and time and also means fewer touchups on the body.

Read the news release
The high-gloss, piano-black finish is scratch and mar resistant in high-touch areas of the new Ford Fusion Hybrid such as door switch bezels and top finish panels. (Photo Courtesy of Ford Motor Company)

Jan 03, 2014

New Piano-Black Resin Fends Against Scratches in High-Touch Areas

At BASF, we take pride in serving as a solutions-driven partner for our automotive customers by meeting their current and future needs through science and innovation. Research and development (R&D) is crucial to our strategy in accomplishing that goal.

Read the news release
Weekly Bath Checks Keep OEMs Cleaned Up

Oct 29, 2013

Weekly Bath Checks Keep OEMs Cleaned Up

From start to finish, we support our customers. Not only do we provide the necessary technology and innovation to supply their business, but we also have all hands on deck when it comes to customer service.

Read the news release
MySetta Concept Car features BASF technologies and products in a fun, eye-catching way.

Sep 24, 2013

BASF Technologies Bring a Modern Twist to a Classic BMW

Our MySetta is based off of the 1958 BMW Isetta 250. The MySetta is a fun, eye-catching way to feature our technologies and products in a tangible form, such as paints, coated fabrics and flexible foam. The MySetta is a two-seater where you enter through the front. Our products were used to give the classic car a modern twist.

Read the news release
Showing Tesla Our Pearly Whites

Sep 19, 2013

Showing Tesla Our Pearly Whites

Mark Duchesne, director of manufacturing for Tesla Motors, discusses how we helped the electric car maker find an alternative solution to help meet the company's requirements for a pearl white car at a reduced cost.

Read the news release
Cruising into Woodward with 1956 Chevrolet Bel Air featuring BASF R-M® Diamont® paint

Aug 19, 2013

Cruising into Woodward with Custom 1956 Chevrolet Bel Air

We did our part to add to the colorful and classic atmosphere of this year's Woodward Dream Cruise by displaying a custom 1956 Chevrolet Bel Air painted with BASF's R-M® Diamont® paint.

Read the news release
Paul Czornij, technical manager for BASF Color Excellence Group, pictured with automotive color trend predictions

Aug 05, 2013

Unveiling Automotive Color Trend Predictions

The results are in and the theme is "Making Headway" indicating a movement toward more color shades for vehicles than in previous years. Our global color design experts' information indicates that the trend may be moving toward more options and brighter color choices.

Read the news release