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iGloss Delivers that New Car Look, Longer

Jan 24, 2018

iGloss Delivers that New Car Look, Longer

BASF Color of the Year, a Smoky Blue, Makes its Debut at SEMA

Nov 03, 2016

BASF Color of the Year, a Smoky Blue, Makes its Debut at SEMA

Local Expertise Leads to BASF's Latest Automotive Refinish Paint

Aug 23, 2016

Local Expertise Leads to BASF's Latest Automotive Refinish Paint

The front entry of the Lego Hotel Florida, photo courtesy of Attraction and Entertainment Solutions.

Aug 03, 2016

How an Automotive Paint Brand Made Lego Structures Come to Life

BASF_Automotive_Color_Trends_2016_2017_65 Global Colors

May 09, 2016

Parallax-Inspired BASF's Color Predictions for 2020 Vehicles

Show Stopping at SEMA

Nov 24, 2015

Show Stopping at SEMA

Chevrolet’s FNR concept car at Auto Shanghai 2015 in BASF’s Mid-night Glimmer.

Aug 31, 2015

Chevy FNR's Concept Color Inspired by the Future of Automotive

Solvent/Waterborne System Cuts Repair Time for Collision Shops

Aug 04, 2015

Solvent/Waterborne System Cuts Repair Time for Collision Shops

What Inspired The Car Color Predictions for the Vehicles of 2019?

Jul 30, 2015

What Inspired The Car Color Predictions for the Vehicles of 2019?

iGloss Delivers that New Car Look, Longer

Jan 24, 2018

iGloss Delivers that New Car Look, Longer

Exterior appearance plays a significant role in vehicle selection and purchase. However, over time, environmental and mechanical influences can cause scratches on the surface. Customer surveys such as J.D. Power reveal that the number and degree of those scratches is a cause for vehicle owner dissatisfaction.

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BASF Color of the Year, a Smoky Blue, Makes its Debut at SEMA

Nov 03, 2016

BASF Color of the Year, a Smoky Blue, Makes its Debut at SEMA

Can a color represent a feeling? Paul Czornij, head of design for BASF's Color Excellence Group, believes that the color blue exudes honesty, reliability and self-expression. For those reasons, he feels that blue will continue to be a prominent color influencing the future of automotive design.

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Local Expertise Leads to BASF's Latest Automotive Refinish Paint

Aug 23, 2016

Local Expertise Leads to BASF's Latest Automotive Refinish Paint

Local knowledge backed by global expertise - this is one of the advantages BASF offers its coating customers. Recently, this approach led to the creation of a new brand, NORBIN®, which is a competitively-priced product offering consistent quality for automotive repair and refinishing professionals. But unlike most standard paint lines, Norbin is specifically tailored to the market where it will be sold. Through in-depth market analysis, as well as the local expertise of the team on the ground, BASF determines the right portfolio of Norbin products to roll out globally.

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The front entry of the Lego Hotel Florida, photo courtesy of Attraction and Entertainment Solutions.

Aug 03, 2016

How an Automotive Paint Brand Made Lego Structures Come to Life

Capitalizing on the appeal of the famous toy brand, Lego experiences such as those found at Legoland Parks or Legoland Discovery Centers have been cropping up around the world--from Auburn Hills, MI to Dubai. But what makes these destinations so unique is the dizzying array of vibrant colors adorning each meticulously crafted life-size Lego figure.

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BASF_Automotive_Color_Trends_2016_2017_65 Global Colors

May 09, 2016

Parallax-Inspired BASF's Color Predictions for 2020 Vehicles

What happens to the scenery as you look through the window of a moving vehicle or train? The trees appear much different than if you were stationary. This concept is referred to as parallax - when objects appear shifted or changed when viewed from different angles - and this idea inspired BASF's Automotive Color Trends 2016/17 show.

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Show Stopping at SEMA

Nov 24, 2015

Show Stopping at SEMA

The SEMA Show draws the best and the brightest from the automotive and aftermarket industry to Las Vegas every year to showcase the latest in specialty products. The whirlwind event is filled with networking, product demonstrations, educational seminars and special events. With so much going on, sponsors and exhibitors know they need to pull out the all the stops to get attention and brand recognition.

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Chevrolet’s FNR concept car at Auto Shanghai 2015 in BASF’s Mid-night Glimmer.

Aug 31, 2015

Chevy FNR's Concept Color Inspired by the Future of Automotive

BASF is building a reputation with concept car color debuts for General Motors Co. at Auto Shanghai. From the Buick Riviera concept car presented at Auto Shanghai 2013 that glistened in Icy Cyan-jade to the Chevrolet-FNR concept car's debut at the 2015 show in stunning Mid-night Glimmer, BASF has created exquisite colors for these vehicles.

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Solvent/Waterborne System Cuts Repair Time for Collision Shops

Aug 04, 2015

Solvent/Waterborne System Cuts Repair Time for Collision Shops

Traffic accidents cause a lot of damage. After a crash, regardless of size or magnitude, most people's first instinct is to check if everyone's okay and the second, to check damage to the car. If the vehicle incurred damage, it doesn't only cost money; it takes time to fix. For those who rely on their car to do their job, this is more than an inconvenience. It means time out of the office. In a study released in 2014, the National Highway Traffic Safety Administration found lost productivity costs were $70.2 billion in 2010.

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What Inspired The Car Color Predictions for the Vehicles of 2019?

Jul 30, 2015

What Inspired The Car Color Predictions for the Vehicles of 2019?

It's back to where it all started for the automotive industry- the Motor city. Detroit has gotten a bad rap in the past but times are changing and the world is taking notice. The city is becoming a symbol for urban revitalization, fixing things from the ground up, optimism, resilience and a true 'can do' attitude. These ideals contributed to BASF's car color predictions for the 2019 vehicle models, where it's expected that brighter, more varied colors and deep, saturated blues will take on more prominence.

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