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Photo courtesy of 1996mysticcobra.com

Jun 25, 2014

Did the Ford Mustang's Color Shifting Paint Inspire the U.S. $100 Bill?

Addressing the Automotive Skills Gap in Michigan

Jun 05, 2014

Addressing the Automotive Skills Gap in Michigan

From Concept to Clay - Students Idealize Next-Gen Buick Cars

May 29, 2014

From Concept to Clay - Students Idealize Next-Gen Buick Cars

ECOAT14 Conference: Sharing Lessons Learned in Electrocoating

Apr 25, 2014

ECOAT14 Conference: Sharing Lessons Learned in Electrocoating

A Metal Movement: Tips and Tricks for Working with Aluminum

Apr 22, 2014

A Metal Movement: Tips and Tricks for Working with Aluminum

Investing in Brazil's Automotive Coatings Industry

Apr 16, 2014

Investing in Brazil's Automotive Coatings Industry

iGloss Keeps Cars Looking Shiny and New

Apr 10, 2014

iGloss Keeps Cars Looking Shiny and New

Finding Efficiencies in the Repair Shop Industry

Apr 05, 2014

Finding Efficiencies in the Repair Shop Industry

7 Things You Don't Want to Miss at 2014 SAE World Congress

Mar 28, 2014

7 Things You Don't Want to Miss at 2014 SAE World Congress

Photo courtesy of 1996mysticcobra.com

Jun 25, 2014

Did the Ford Mustang's Color Shifting Paint Inspire the U.S. $100 Bill?

The 1996 Ford Mustang Cobra with mystic paint was a memorable vehicle. It was the first car to feature color shifting technology. The car's color changed from green to purple to gold, depending on the viewing angle. This color trend later showed up on the U.S. $20 bill and more recently, on the newly released U.S. $100 bill where the 20 and 100 respectively shift from copper to green as you tilt toward the light. Is this a coincidence?

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Addressing the Automotive Skills Gap in Michigan

Jun 05, 2014

Addressing the Automotive Skills Gap in Michigan

This past week, Gov. Rick Snyder (MI-R) announced that filling the skills gap was one of his top priorities to help address unemployment and bolster Michigan's economy. On that same note, a recent study conducted by MICHauto, an economic development initiative of the Detroit Regional Chamber, found that less than half of college-aged youth surveyed believe the automotive industry offers "growth in terms of opportunity and advancement in manufacturing, skilled traders and for those with advanced degrees."

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From Concept to Clay - Students Idealize Next-Gen Buick Cars

May 29, 2014

From Concept to Clay - Students Idealize Next-Gen Buick Cars

Eighteen junior-level students from the College of Creative Studies (CCS) were put to the test this winter semester and assigned a final project that involved designing a 2030 Buick concept vehicle using specified supplier materials from BASF.

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ECOAT14 Conference: Sharing Lessons Learned in Electrocoating

Apr 25, 2014

ECOAT14 Conference: Sharing Lessons Learned in Electrocoating

April has been a month of amazing automotive events rich with learning opportunities for both presenters and attendees alike. We started at SAE World Congress, then headed to the American Coatings Show, and ended the month at the ECOAT14 Conference in Orlando, Fla. The event hosts the leading innovators in the electrocoating (ecoat) industry. It served as a great platform for our experts to present and share technical information based on our 30 years of experience and know-how producing high-performance cathodic electrocoats.

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A Metal Movement: Tips and Tricks for Working with Aluminum

Apr 22, 2014

A Metal Movement: Tips and Tricks for Working with Aluminum

Aluminum is quickly gaining in popularity in automotive manufacturing as it makes vehicles lighter, stronger and more durable, contributing to overall fuel efficiency. Ford Motor Company was the first manufacturer to jump in to the high volume vehicle production arena with the aluminum alloy body structure for the 2015 F-150. By doing so, they pioneered the production methods and must now address the repair infrastructure in place to handle aluminum body frames. There are however significant differences from the traditional steel vehicles. Here are some tips for repairing and refinishing aluminum body frames.

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Investing in Brazil's Automotive Coatings Industry

Apr 16, 2014

Investing in Brazil's Automotive Coatings Industry

A €2.5 million investment was announced yesterday that will enhance our waterborne coatings technologies and expand our capacity to service the growing Brazil automotive industry. It will provide new and improved equipment to our Demarchi Coatings site, located in the state of São Paulo, Brazil.

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iGloss Keeps Cars Looking Shiny and New

Apr 10, 2014

iGloss Keeps Cars Looking Shiny and New

There is a running rumor at SAE World Congress that many of the technologies presented never make it to the showroom of the dealership. In this case, we are the exception to the rule. Everyone loves a clean, shiny car but unfortunately the car wash can create micro-scratches that can cause the finish to look dull and unattractive. Our goal was to develop a technology that preserved the "new car look" keeping the brilliant gloss and high shine for longer.

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Finding Efficiencies in the Repair Shop Industry

Apr 05, 2014

Finding Efficiencies in the Repair Shop Industry

There are two parts to my job at BASF - the first is building relationships with OEMs, the second is building relationships with collision industry peers. In my case, those peers are automotive repair and collision business owners. The key industry players that interact with these businesses are suppliers and manufacturers, trade associations, government agencies and insurance companies.

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7 Things You Don't Want to Miss at 2014 SAE World Congress

Mar 28, 2014

7 Things You Don't Want to Miss at 2014 SAE World Congress

The SAE World Congress, one of the largest events for the automotive sector, promises to stimulate conversation and drive the industry forward. The event - which takes place in Detroit April 8-10 - boasts three days filled with lots of technical speak, conferences and often times, ideas that could get forgotten. So, we've compiled a list of the seven things you don't want to miss!

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