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Hyundai RN30: Innovations Driving Race Car Performance

Oct 18, 2016

Hyundai RN30: Innovations Driving Race Car Performance

Local Expertise Leads to BASF's Latest Automotive Refinish Paint

Aug 23, 2016

Local Expertise Leads to BASF's Latest Automotive Refinish Paint

The front entry of the Lego Hotel Florida, photo courtesy of Attraction and Entertainment Solutions.

Aug 03, 2016

How an Automotive Paint Brand Made Lego Structures Come to Life

BASF_Automotive_Color_Trends_2016_2017_65 Global Colors

May 09, 2016

Parallax-Inspired BASF's Color Predictions for 2020 Vehicles

Show Stopping at SEMA

Nov 24, 2015

Show Stopping at SEMA

Celebrating 150 Years with Four Innovative Car Colors

Nov 19, 2015

Celebrating 150 Years with Four Innovative Car Colors

First-Ever, All-Black Yacht Made Possible by Automotive Coatings

Nov 12, 2015

First-Ever, All-Black Yacht Made Possible by Automotive Coatings

Chevrolet’s FNR concept car at Auto Shanghai 2015 in BASF’s Mid-night Glimmer.

Oct 27, 2015

Challenge Accepted: Fast Pace, Visionary Coating on Chevrolet FNR

The Style of Raw Plastics Helps Lightweight and Beautify Today's Cars

Oct 08, 2015

The Style of Raw Plastics Helps Lightweight and Beautify Today's Cars

Hyundai RN30: Innovations Driving Race Car Performance

Oct 18, 2016

Hyundai RN30: Innovations Driving Race Car Performance

BASF RN30 project coordinators - Nok-young Choi and Billy Kim - share a behind the scenes look at the creation of this chemistry supercharged, high-performance vehicle.

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Local Expertise Leads to BASF's Latest Automotive Refinish Paint

Aug 23, 2016

Local Expertise Leads to BASF's Latest Automotive Refinish Paint

Local knowledge backed by global expertise - this is one of the advantages BASF offers its coating customers. Recently, this approach led to the creation of a new brand, NORBIN®, which is a competitively-priced product offering consistent quality for automotive repair and refinishing professionals. But unlike most standard paint lines, Norbin is specifically tailored to the market where it will be sold. Through in-depth market analysis, as well as the local expertise of the team on the ground, BASF determines the right portfolio of Norbin products to roll out globally.

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The front entry of the Lego Hotel Florida, photo courtesy of Attraction and Entertainment Solutions.

Aug 03, 2016

How an Automotive Paint Brand Made Lego Structures Come to Life

Capitalizing on the appeal of the famous toy brand, Lego experiences such as those found at Legoland Parks or Legoland Discovery Centers have been cropping up around the world--from Auburn Hills, MI to Dubai. But what makes these destinations so unique is the dizzying array of vibrant colors adorning each meticulously crafted life-size Lego figure.

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BASF_Automotive_Color_Trends_2016_2017_65 Global Colors

May 09, 2016

Parallax-Inspired BASF's Color Predictions for 2020 Vehicles

What happens to the scenery as you look through the window of a moving vehicle or train? The trees appear much different than if you were stationary. This concept is referred to as parallax - when objects appear shifted or changed when viewed from different angles - and this idea inspired BASF's Automotive Color Trends 2016/17 show.

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Show Stopping at SEMA

Nov 24, 2015

Show Stopping at SEMA

The SEMA Show draws the best and the brightest from the automotive and aftermarket industry to Las Vegas every year to showcase the latest in specialty products. The whirlwind event is filled with networking, product demonstrations, educational seminars and special events. With so much going on, sponsors and exhibitors know they need to pull out the all the stops to get attention and brand recognition.

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Celebrating 150 Years with Four Innovative Car Colors

Nov 19, 2015

Celebrating 150 Years with Four Innovative Car Colors

Every year, BASF coating designers look to the future and make predictions about the car colors that will appeal to vehicle owners three to five years from now. Extensive research on consumer behavior, technological advancements and influential societal factors, coupled with a great deal of creativity and ingenuity, contribute to the creation of these 65 colors, which are sure to show up on streets around the world in one fashion or another. These designers also experiment with new pigments and techniques to achieve a wider range of desired coating effects.

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First-Ever, All-Black Yacht Made Possible by Automotive Coatings

Nov 12, 2015

First-Ever, All-Black Yacht Made Possible by Automotive Coatings

Never before has a racing yacht been able to achieve an all-black look. Yes, black sails or a black hull, but never a black deck. We all know black surfaces heat up enormously fast when exposed to heavy sunlight, which is somewhat unavoidable when racing around the world's oceans.

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Chevrolet’s FNR concept car at Auto Shanghai 2015 in BASF’s Mid-night Glimmer.

Oct 27, 2015

Challenge Accepted: Fast Pace, Visionary Coating on Chevrolet FNR

When Chevrolet came knocking on BASF's door to develop a futuristic paint for the FNR concept car, BASF willingly accepted the challenge; however, finding that perfect color can sometimes prove difficult. So BASF's Coating division quickly went to work, creating a metallic, blackish blue color called Mid-Night Glimmer, which ultimately became the top contender in the eyes of Shanghai General Motors and Pan Asia Technical Automotive Center (PATAC). But once the design and color was finalized, timing was tight because the grand debut at Auto Shanghai was just a week away.

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The Style of Raw Plastics Helps Lightweight and Beautify Today's Cars

Oct 08, 2015

The Style of Raw Plastics Helps Lightweight and Beautify Today's Cars

Emerald Insight reports that 62 to 90 percent of a customer's initial assessment of a product is based on color. We all know that color can play to one's mood and feelings. So, it's no surprise that it is a factor for today's drivers when evaluating a car.

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