News for Color and Design

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Dequalize North America

Jul 23, 2014

The Future of Car Colors is Coming to Detroit

Why Chip Foose Chooses Glasurit Paint Colors

Feb 04, 2014

Why Chip Foose Chooses Glasurit Paint Colors

Integrated Process for Automotive Paint Procedures

Sep 15, 2013

Integrated Process for Automotive Paint Procedures

Dequalize North America

Jul 23, 2014

The Future of Car Colors is Coming to Detroit

It's about that time again, after another year of research and color speculation, BASF is almost ready to reveal its color trend predictions that could impact 2018 model year vehicles. "There is so much emotion and psychology attached to color, which makes it an ideal expression of one's image to the outside world," said Paul Czornij, technical manager for the BASF Color Excellence group. "Plus, when you have just the right color on a car body it can instantly stand out in a crowd."

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Why Chip Foose Chooses Glasurit Paint Colors

Feb 04, 2014

Why Chip Foose Chooses Glasurit Paint Colors

Chip Foose, hot rod designer and owner of Foose Design, explains why he chooses BASF paint for his award-winning show cars."If you want to do your best, use the best and that is BASF," says Foose. "[The paint] is so easy to use, easy to spray and cleaner."

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Integrated Process for Automotive Paint Procedures

Sep 15, 2013

Integrated Process for Automotive Paint Procedures

Launched in 1996 while working with Mercedes, our "Integrated Process" streamlines the steps needed when painting vehicle body parts. It serves as our general coatings philosophy and helps automakers save costs and improve environmental standards when painting vehicles.

Read the news release