News for Haptics

Latest Stories

BASF's Composite Expertise Means Metal Sits Out for Lincoln Continental Seat

Jan 09, 2017

BASF's Composite Expertise Means Metal Sits Out for Lincoln Continental Seat

Walk This Way: How Pedestrian Protection is Changing the Automotive Industry

Aug 20, 2015

Walk This Way: How Pedestrian Protection is Changing the Automotive Industry

Elastollan® automotive cup holders feature excellent adhesion to substrate, transparency, resistance to weathering and color stability.

Jul 28, 2015

Inspiring the Customized Car

Pictured above is China's first all-plastic backrest and seat pan.

Jul 09, 2015

China's First All-Plastic Backrest and Seat Pan

Problem Solving for Future Transportation Issues, Today

Jun 15, 2015

Problem Solving for Future Transportation Issues, Today

Skinny automotive seats is an emerging trend in the automotive industry as engineers are tasked with reducing space, weight and cost of today's car seats without sacrificing comfort.

Mar 05, 2015

Skinny Automotive Seats: More Space, Less Cost, Still Comfy

Heidrun Goth, head of Steron Development, and Jürgen Hermann, an employee in the valure Laboratory, assess the structure and design of the coated carrier material.

Dec 18, 2014

Not Your Everyday Leather: The Allure of Tomorrow's Car Interiors

The high-gloss, piano-black finish is scratch and mar resistant in high-touch areas of the new Ford Fusion Hybrid such as door switch bezels and top finish panels (Photo Courtesy of Ford Motor Company).

Apr 07, 2014

The Buzz is Building for the 2014 PACE Awards

The plastic seat backrest saves weight and increases interior space.

Apr 04, 2014

BMW i3: Filled with High-Performance Plastic

BASF's Composite Expertise Means Metal Sits Out for Lincoln Continental Seat

Jan 09, 2017

BASF's Composite Expertise Means Metal Sits Out for Lincoln Continental Seat

Ford Motor Co. wanted to introduce an innovative seating architecture for the highly anticipated, all-new Lincoln Continental. When overhauling the system, the automaker was looking to lightweight the front row seats in this iconic luxury vehicle, making the transition from metal to plastic material without sacrificing the inclusion of best-in-class comfort features.

Read the news release
Walk This Way: How Pedestrian Protection is Changing the Automotive Industry

Aug 20, 2015

Walk This Way: How Pedestrian Protection is Changing the Automotive Industry

Pedestrian protection is a growing concern, especially as mega-cities around the globe experience population shifts to more walkable communities. Economic research shows people are moving into downtowns and suburban neighborhoods that offer convenient and safe access to shopping and employment opportunities within walking distance. Couple this trend with regulatory action aimed to make vehicles safer for drivers and passengers, and automakers are responding with new technologies and design features offering better protection for pedestrians.

Read the news release
Elastollan® automotive cup holders feature excellent adhesion to substrate, transparency, resistance to weathering and color stability.

Jul 28, 2015

Inspiring the Customized Car

While autonomous cars may be the way of the future, it won't be the only way. If automakers listen to the desires of tomorrow's driver, they'll see that though millennials love their smartphones, they love their cars just as much. According to Deloitte's 2014 Gen Y Consumer Study, more than three-quarters of millennials plan on purchasing or leasing a car over the next five years, and 64 percent of millennials say they "love" their cars. Sales figures are reflecting the sentiment; in the first half of 2014, millennials outnumbered Gen X for the first time ever in terms of new car purchases.

Read the news release
Pictured above is China's first all-plastic backrest and seat pan.

Jul 09, 2015

China's First All-Plastic Backrest and Seat Pan

A recent Automotive Seating Study from Johnson Controls found that a majority of consumers said driver comfort had the most impact on their latest vehicle purchase when compared with other vehicle interior attributes. Is it possible then for automakers to meet this demand for comfort while achieving even tighter and lighter weight automotive seating solutions?

Read the news release
Problem Solving for Future Transportation Issues, Today

Jun 15, 2015

Problem Solving for Future Transportation Issues, Today

A clear, blue ocean - a scenic treasure, a tranquil escape. You may be thinking, "Why's he writing about his latest vacation?" I'm not. Instead, it's a glimpse into a set of business objectives and goals within BASF. Our strategy is not only driven by growth with our current solutions and customers, but also taking advantage of "blue oceans," or opportunities to break into new spaces, markets, regions, etc. through a consistent pipeline of innovations.

Read the news release
Skinny automotive seats is an emerging trend in the automotive industry as engineers are tasked with reducing space, weight and cost of today's car seats without sacrificing comfort.

Mar 05, 2015

Skinny Automotive Seats: More Space, Less Cost, Still Comfy

It seems like everything these days has a "skinny" option - skinny jeans, skinny popcorn, skinny beverages. This emerging trend has even made its way into the automotive industry with skinny automotive seats. As automakers grapple to meet the stringent CAFE standards by 2025, they started by lightweighting the frame because it's the largest part of the vehicle. Just last year, that brought about vehicles with fully aluminum or carbon-fiber frames. Now, as engineers begin to look beyond the frame and into the interior, the seat is another obvious element that can withstand losing some weight. Thus, the thinned-out automotive seating trend commences.

Read the news release
Heidrun Goth, head of Steron Development, and Jürgen Hermann, an employee in the valure Laboratory, assess the structure and design of the coated carrier material.

Dec 18, 2014

Not Your Everyday Leather: The Allure of Tomorrow's Car Interiors

Individuals have an emotional attraction to their vehicle and its design essence. The car is often a vehicle for creating memories: a first kiss with a new love, a baby's first car ride home or a road trip to land untouched. Because the car can be such an important space, motorists are starting to pine for customization and personalization. While it hasn't fully surfaced in the market yet, it is coming. This involvement in the design process will only help intensify the emotional relationship between drivers and their vehicles.

Read the news release
The high-gloss, piano-black finish is scratch and mar resistant in high-touch areas of the new Ford Fusion Hybrid such as door switch bezels and top finish panels (Photo Courtesy of Ford Motor Company).

Apr 07, 2014

The Buzz is Building for the 2014 PACE Awards

To kick off SAE World Congress, the "best of the best" in automotive innovations are celebrated and the Automotive News PACE Award winner is announced. One of our chemistry-driven innovations, the high-gloss resin that can resist scratch and mar in high-touch areas such as the door switch bezel and top finish panels, is up for an award.

Read the news release
The plastic seat backrest saves weight and increases interior space.

Apr 04, 2014

BMW i3: Filled with High-Performance Plastic

The BMW i3 may be a sleek, urban electric car but what we find most interesting is the fact that the body and frame are completely made out of carbon-reinforced plastic (CFRP). There's a lot of "firsts" with this car and we are proud to have had played a role in several of them.

Read the news release