News for Passenger Experience

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MySetta Concept Car features BASF technologies and products in a fun, eye-catching way.

Sep 24, 2013

BASF Technologies Bring a Modern Twist to a Classic BMW

Showing Tesla Our Pearly Whites

Sep 19, 2013

Showing Tesla Our Pearly Whites

Integrated Process for Automotive Paint Procedures

Sep 15, 2013

Integrated Process for Automotive Paint Procedures

Cruising into Woodward with 1956 Chevrolet Bel Air featuring BASF R-M® Diamont® paint

Aug 19, 2013

Cruising into Woodward with Custom 1956 Chevrolet Bel Air

Heavy Focus on Lightweighting Results in Inaugural Altair Enlighten Award

Aug 06, 2013

Heavy Focus on Lightweighting Results in Inaugural Altair Enlighten Award

Paul Czornij, technical manager for BASF Color Excellence Group, pictured with automotive color trend predictions

Aug 05, 2013

Unveiling Automotive Color Trend Predictions

NVH Reduction Solutions Improve Driving Experience

Mar 13, 2013

NVH Reduction Solutions Improve Driving Experience

From top: Song Wei Teo's Leaf Chair design, Pantila Debhakam's Orb design and Joonyoung Kim's Artificial Muscle design.

Mar 13, 2013

"Leaf Chair" Wins Global Seating Competition

MySetta Concept Car features BASF technologies and products in a fun, eye-catching way.

Sep 24, 2013

BASF Technologies Bring a Modern Twist to a Classic BMW

Our MySetta is based off of the 1958 BMW Isetta 250. The MySetta is a fun, eye-catching way to feature our technologies and products in a tangible form, such as paints, coated fabrics and flexible foam. The MySetta is a two-seater where you enter through the front. Our products were used to give the classic car a modern twist.

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Showing Tesla Our Pearly Whites

Sep 19, 2013

Showing Tesla Our Pearly Whites

Mark Duchesne, director of manufacturing for Tesla Motors, discusses how we helped the electric car maker find an alternative solution to help meet the company's requirements for a pearl white car at a reduced cost.

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Integrated Process for Automotive Paint Procedures

Sep 15, 2013

Integrated Process for Automotive Paint Procedures

Launched in 1996 while working with Mercedes, our "Integrated Process" streamlines the steps needed when painting vehicle body parts. It serves as our general coatings philosophy and helps automakers save costs and improve environmental standards when painting vehicles.

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Cruising into Woodward with 1956 Chevrolet Bel Air featuring BASF R-M® Diamont® paint

Aug 19, 2013

Cruising into Woodward with Custom 1956 Chevrolet Bel Air

We did our part to add to the colorful and classic atmosphere of this year's Woodward Dream Cruise by displaying a custom 1956 Chevrolet Bel Air painted with BASF's R-M® Diamont® paint.

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Heavy Focus on Lightweighting Results in Inaugural Altair Enlighten Award

Aug 06, 2013

Heavy Focus on Lightweighting Results in Inaugural Altair Enlighten Award

As a result of our work developing a lighter-weight thermoplastic composite front seat pan, we recently were honored with the inaugural Altair Enlighten Award. The award was presented to our very own Martin Jung, Ph.D., senior vice president of Global Research for Structural Materials at the 2013 Center for Automotive Research (CAR) Management Briefing Seminars.

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Paul Czornij, technical manager for BASF Color Excellence Group, pictured with automotive color trend predictions

Aug 05, 2013

Unveiling Automotive Color Trend Predictions

The results are in and the theme is "Making Headway" indicating a movement toward more color shades for vehicles than in previous years. Our global color design experts' information indicates that the trend may be moving toward more options and brighter color choices.

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NVH Reduction Solutions Improve Driving Experience

Mar 13, 2013

NVH Reduction Solutions Improve Driving Experience

Today's automotive consumer has high expectations when it comes to handling, ride and comfort of a vehicle. And as autonomous driving evolves, sensitivity to noise, vibration and harshness (NVH) will continue to increase as the driver becomes the passenger and vehicle operation takes a backseat.

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From top: Song Wei Teo's Leaf Chair design, Pantila Debhakam's Orb design and Joonyoung Kim's Artificial Muscle design.

Mar 13, 2013

"Leaf Chair" Wins Global Seating Competition

Our first global design competition called 'sit down. move.' encouraged designers, engineers and dreamers to create innovative automotive seating solutions for the future. Announced in 2012, we asked the applicants to consider design, comfort, ergonomics, safety and weight during the design and production process. And, we were not disappointed to say the least. We had more than 170 entries from 33 countries.

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