7 Things You Don't Want to Miss at 2014 SAE World Congress

The SAE World Congress, one of the largest events for the automotive sector, promises to stimulate conversation and drive the industry forward.  The event - which takes place in Detroit April 8-10 - boasts three days filled with lots of technical speak, conferences and often times, ideas that could get forgotten. So, we've compiled a list of the seven things you don't want to miss!

  • The theme. "Creating New Possibilities" is designed to help the automotive community think strategically and form relationships that enhance the overall collaboration of the industry.  Increased technology has added new challenges and opportunities when it comes to product development and innovation, these conversations will help address these ideas.
  • Networking with industry peers. The World Congress brings the best, brightest and most diverse talent in the automotive industry together to address current challenges, inspire collaboration and celebrate the successes in the industry from the last year.
  • The presentations. There is such a wide variety of presentations and content to choose from so make sure to pick your priorities before the event. Don't forget to check out what BASF has to say - we are presenting on catalyst and engine management to meet LEV III requirements, improving hydrocarbon lightoff without increased PGM costs, building durable scratch resistance in automotive clearcoats and thermoplastic lightweight design trends.
  • The Annual Banquet. This banquet promises to be the largest gathering of the automotive industry leaders from around the world in the Grand Riverview Ballroom B in Cobo Center on Thursday, April 10 starting at 6 p.m.
  • Exceptional Keynote speakers. The list runs the gamut of Governor Rick Snyder, acting administrator for the National Highway Traffic Safety Administration, David Friedman to Dr. Peter Phleps, the senior researcher for the Futurist Institute for Mobility Research at BMW Group and Myles Kovas, the president and co-founder of DUB magazine. Make sure to catch what they have to say!
  • The location. After the conference each day, grab some colleagues and enjoy the unique flavor Detroit has to offer. A stroll along the Detroit Riverwalk, a tour of the Renaissance Center, General Motors World Headquarters, or try your first Coney Dog at Lafayette Coney Island.  Take the opportunity to explore your surroundings. 
  • Ride and Drive event. Roll up your sleeves and take a 10-minute test drive of the most innovative technologies featured on the recent car launches.

Don't forget to bring a notepad (or an iPad) and soak in all that this event has to offer. Check back at www.automotive.basf.com for more information and lessons learned from the conference throughout the week.