5 Color Trends Reflecting the New America

North America is bouncing back, full of energy in this post-Recession era.

People are starting to look differently at what they have and are approaching their lives, environment and economy with a renewed sense of purpose. Hometown genuineness, a can-do, action-focused attitude and individual uniqueness that inspire an inventive spirit are all playing a vital role in today's society.

These attitudes are also influencing predictions about how consumers will perceive and interact with colors on vehicles that will debut in North America about two to three years from now.

Epitomizing the rustic, hardworking, inventive spirit of the post-Recession era, this photo depicts BASF's local North America color trends and the inspiration behind the color selections. Colors include: La Garra Charrua, Haymaker, Fitted Green, Gray Elevator and Take 10,000. Epitomizing the rustic, hardworking, inventive spirit of the post-Recession era, this photo depicts BASF's local North America color trends and the inspiration behind the color selections. Colors include: La Garra Charrua, Haymaker, Fitted Green, Gray Elevator and Take 10,000.

"The colors we've chosen highlight a car's beauty and create a strong color memory while reflecting both the driver's desire and the North American consciousness," said Paul Czornij, technical manager for the BASF Color Excellence Group.

Part of BASF's Global Coatings Color Collection 2014/2015 report, "Under the Radar," the North America color trends paint a picture about individuals innovating in the most unlikely areas. Farmer's markets, which were once a cash-only model, are now offering credit card capabilities. The "cottage industry" has individuals returning to a simpler time and developing low-key solutions that advance society through modest, yet sustainable models.

Below are the five local North America color trend predictions, and the inspiration behind them:

  1. La Garra Charrua - a light blue color representing an unpretentious look at Mother Nature that is reminiscent of the prairie spaces in middle America.
  2. Haymaker - a rich orange that seems dirty at first, but upon a second glance, sparkles much like the charm of a rustic factory in one of America's Rust Belt cities.
  3. Fitted Green - a soft green exemplifying the look of fresh mowed grass and a gentle reminder of a simpler, sustainable life.
  4. Gray Elevator - a dark silver that has an imprint of American culture woven through it as the tone harkens to a connected world where people and technology collide.
  5. Take 10,000 - a brownish color rich with sparkle that reminds individuals to remember the specialness of natural experiences.

"'Under the Radar' helps car companies predict the mood of specific regions and provides exterior coating recommendations that reflect the ideals that may become popular two to three years out," said Czornij. "Noting many political, societal and technological references, we realized that the 'flyover states' and the Rust Belt regions are becoming increasingly productive in our post-Recession era."

These colors are a far cry from this year's Pantone Color of the Year, Radiant Orchid, but when predicting a few years out, different considerations and consumer trend preferences have to be taken into account.

Guess we will just have to wait and see what automakers and customers decide in the next few years as these colors start to make their way on to tomorrow's automobiles!