Car Designers Inspired by Dynamic Color at This Year's SEMA Show

For every car color, there's a story, whether it's the designer's inspiration, the engineer's attention to detail or the customer's appeal to the specifics. This is especially true in the refinish world. The paint is the final touch to take a car to its former glory.

The paint is the final touch to take a car to its former glory.

Beyond hearing about the latest tips and tricks for refinishing cars, many come to SEMA, the ultimate trade show for car designers and painters, in Las Vegas to experience new car launches, see the coolest, most restyled hot rods and meet the celebrities associated with the roadsters.

And, this year didn't disappoint. A couple standout debuts at the SEMA Show include:

  • The 2015 Ford Mustang RTR with an incredible 725 horsepower engine, enhanced performance and extra attitude added to the exterior with a number of appearance modifications.
  • The fourth and final edition of the limited-production, factory-built 2015 COPO Camaro, featuring a sharp white exterior including gray and orange accents, new graphics and 350 horsepower "LX" V8 with a 2.9-liter Whipple supercharger.

Launched at SEMA, BASF announced its new SmartCOLOR® Online tool, which provides collision repair centers and distributors with speedy access to its digital color retrieval system, including the latest formulations in BASF's global color database. It's a great first step in the refinish process.

At the BASF Automotive Refinish booth, there were two vehicle unveilings: a 1960 Ford Starliner and a 2015 Toyota Sienna.

The 1960 Ford Starliner by Chip Foose and painted with BASF Glasurit 90-Line Metallic Grey was unveiled at the BASF SEMA booth Tuesday, Nov. 4. 1960 Ford Starliner restyled by Chip Foose of Foose Design features a Metallic Grey paint from BASF's Glasurit® 90-Line

The 2015 Toyota Sienna 2015 Toyota Sienna from Ryan Friedlinghaus of West Coast Customs is painted in a custom Fiji Blue from BASF's R-M® Onyx HD line.

In addition to the new vehicle unveilings, the BASF booth displayed two award-winning vehicles from this year including the 2014 Ridler Award winner and America's Most Beautiful Roadster.

1964 Buick Riviera 2014 Ridler Award winning Buick Riveria from JF Launier of JK Kustoms is painted in BASF R-M® Onyx HD Riverian Sunset Pearl.

The 1935 Chevy Phaeton America's Most Beautiful Roadster, the 1935 Chevy Phaeton was restyled by Troy Trepanier of Rad Rides by Troy, owned by Wes Rydell and painted with Glasurit® 90-Line.

"BASF is proud to host several of the industry's top car designers unveiling their creations and showcasing their finishing touches at our booth this year. SEMA is a great place for the display of new car color technology and color matching tools," said Paul Whittleston, vice president, Automotive Refinish & Industrial Coatings Solutions North America.