Cruising into Woodward with Custom 1956 Chevrolet Bel Air

We did our part to add to the colorful and classic atmosphere of this year's Woodward Dream Cruise by displaying a custom 1956 Chevrolet Bel Air painted with BASF's R-M® Diamont® paint.

Chevy Bel Air 1956 Chevrolet Bel Air featuring BASF R-M® Diamont® paint

"The 2013 Woodward Dream Cruise was the perfect venue to highlight the results of our vibrant paint colors," said Vitor Margaronis, marketing director with BASF Coatings Solutions. "It's the largest one day automotive event in the country and we love being out here supporting the industry and the community."

In addition to the custom Bel Air, we featured artwork from airbrusher Jeffery James. He had a display showing car parts painted with colors from BASF's Carizzma® paint line - a low volatile organic compound (VOC) refinishing solution offering a wide-range of colors and virtually limitless effects.

We're proud to develop, produce and market a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints.