Detroit's "Big Three" Recognize Cellasto® Team for Quality

In a world full of noise, the quest for quiet is never-ending, which is why the Cellasto® brand has become globally known for reducing noise, vibration and harshness (NVH) in vehicles leading to greater comfort and convenience for drivers.

And, it's fantastic that our Cellasto team is getting their due attention too.

"Recognition of outstanding quality from General Motors, Chrysler and Ford is a 'quality trifecta' for Cellasto," said David Grimes, BASF Performance Materials business director.

The team was presented with the 2013 Supplier Quality Excellence Award from General Motors. This is the third supplier quality recognition earned by the Cellasto team this year.

They were also recognized by Ford Motor Company with the Q1 Preferred Quality Award and by the Chrysler Group with the Supplier of the Year and Perfect Quality performance status earlier this year.

"Recognition of outstanding quality from General Motors, Chrysler and Ford is a 'quality trifecta' for Cellasto," said David Grimes, BASF Performance Materials business director. "The team has done a lot to improve quality systems and operations over the past several years. The best recognition we can ever expect is from our customers, and these awards are validation that we are making significant process."

Cellasto is a microcellular polyurethane elastomer, and when used in finished products for enhanced driving comfort, is more robust and durable than ordinary rubber. Cellasto also minimizes noise from the engine, vibrating chassis and rumbling shock absorbers and reduces strut vibrations.

Cellasto is a microcellular polyurethane elastomer created by BASF to reduce Noise, Vibration and Harshness. Cellasto is a microcellular polyurethane elastomer created by BASF to reduce noise, vibration and harshness.

Cellasto is inside every second car manufactured in the world and nine out of 10 carmakers use BASF spring aids.

Under the Cellasto brand, we develop, produce and distribute components from microcellular polyurethane elastomers that enhance driving comfort in the form of spring aids, coil spring isolators and top mounts.

It's an exciting time for this team.