New Yorkers "Jam" to Imagine Urban Mobility Solutions

Have you ever wondered what 9 billion people in the world would look like?

You may not have to wait all that long to see. By 2050, more than 70 percent of the world's population will be living in urban communities.

As people flock to these communities, adapting to accommodate this rapid growth poses challenges for these cities and their residents. Air quality, "last mile" logistics and infrastructure concerns become key mobility issues for today's urban planners - and BASF has stepped in, embedding itself in this process of change.

Part of its 150th anniversary celebration, BASF launched Creator Space, a global travelling tour bringing together experts, makers, initiatives and products to discover solutions and explore how chemistry can address challenges faced across the world. At the most recent Creator Space workshop hosted in New York City, the focus was improving urban neighborhoods and how they can become more resilient and sustainable.

In the words of André Becker, President, Regional Functions North America, "new challenges require a new way of doing things."

During the program, BASF and adidas hosted a "jamming session" where a group of complete strangers, from environmental experts and thought-leaders to creative minds, mobility enthusiasts and scientists, collaborated to generate fresh insights around the theme of transportation and mobility and the changes that will ultimately take place over the next several years.

The creative minds came up with ideas ranging from a social network for bikers, a floating neighborhood on the Hudson and devices that harness kinetic energy to power philanthropic causes.

In the words of André Becker, President, Regional Functions North America, "new challenges require a new way of doing things."

This video gives a peak into some of the vision and brainstorming that took place:


Whether it's addressing the "last mile" transportation concern with solutions such as Floatility's electric scooter or reducing air pollutants with catalytic converter technology such as PremAir® NXT, BASF is helping to solve these current, and future, urban mobility challenges in collaboration with today's leading minds.