Unveiling Automotive Color Trend Predictions

The results are in and the theme is "Making Headway" indicating a movement toward more color shades for vehicles than in previous years.  Our global color design experts' information indicates that the trend may be moving toward more options and brighter color choices.

We will be presenting 65 new colors to automakers and designers around the world, including brighter colors and varied textures. Consumers are increasingly looking for a product that highlights their individuality and this color pallet allows for a more 'human-friendly' approach.

Consumers are increasingly looking for a product that highlights their individuality and this color pallet allows for a more 'human-friendly' approach.

"We look to develop color spaces that capture a look that says 'this is me'," said Paul Czornij, technical manager for the BASF Color Excellence group. "There is so much emotion and psychology attached to color, which makes it an ideal expression of one's image to the outside world , and it works so remarkably well with car body shapes.  You can truly see innovation in action."

  • In the U.S., cool deep and dark tone colors have been refreshed whether it is by the changes in depth and brightness, the application of three-dimensional quality or matte finishes. In addition, bright yellow and green tones are gaining traction
  • In Asia Pacific, the neutral colors such as black, silver, gray will remain prominent but sophisticated intermediate colors, such as olive-green and bluish-gray will emerge
  • In Europe, there will be a balance between creative and calm. Therefore, colors such as red, green, black and gray will be popular. Two colors that represent this shift are Particular Gray, an elegant black color with a subtle fine metallic look, and Fiberphyllic, a bold, yellowish-green offering a more expressive coarse feel

Paul Czornij, technical manager for BASF Color Excellence Group pictured with automotive color trend predictions Paul Czornij, technical manager for BASF Color Excellence Group pictured with automotive color trend predictions

Our color experts look to current cultural events and geographic trends to determine these color predictions.

Now that the results have been unveiled, we provide this information to automotive manufacturers and suppliers around the world to better meet customer requirements and quality standards.